OUR TEAM
Comprised of writers, editors, social media managers, marketers, press managers, videographers, video editors, strategist, project managers, digital directors, and more... we have you covered with experts. You will find core members of our team below. Our team is well extended beyond our core team, without them and their dedication, we couldn't do what we do so well.
Spencer Greene
Spencer has been working as BOBI's media coordinator/strategist since its inception.
Based in Brooklyn, New York, he is a maestro of the digital realm.
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With a meticulous eye for detail and a pulse on the latest trends, he orchestrates the online narratives for a diverse portfolio of clients, ensuring each brand not only stands out but thrives in the competitive digital landscape.
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With a passion for innovation and a commitment to client success, Spencer is the media tactician you want steering your brand's journey.
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Outside of BOBI, Spencer is a content creator - founding and running his own multimedia platform The Holy Goofs - where they have amassed a large following across a variety of social media platforms
Josh Williams
Josh Williams, a Multimedia Designer, utilizes creativity to drive business and brand growth.
His professional journey has cultivated a broad skill set, encompassing graphic design, video production/editing, product photography, marketing, and brand creation.
While he specializes in social media content creation, Josh also holds experience in traditional design roles like logo creation and print/media layout.
Outside of his design work, Josh moonlights as a working musician and is a co-founder and producer of The Holy Goofs, an entertainment production company.
Eilish Urgo
Eilish has been working with Bobi since October 2021 as Manager of Press Outreach and Influencer Relations. She has had the pleasure of working on a variety of accounts and works closely with specialized freelances to ensure we secure niche press and target the correct influencers in the space.
Michael Friedman
Michael Friedman is a media consultant specializing in the book publishing industry. With over 45 years’ experience, Michael has worked in a variety of positions, from owning his own publishing company, the Michael Friedman Group, to being president of the Barnes & Noble Publishing Group and, finally, founding his own consulting business.
In 1977, Michael started the Michael Friedman Publishing Group, a company devoted to
creating and producing popular, illustrated adult and children’s books. In 1990, the Friedman Group was acquired by Marinya Holdings, a media company in Sydney, Australia owned by John Fairfax.
In 1999 Fairfax and Friedman sold the company to Barnes & Noble, the world’s leading book retailer, and Michael became president of the publishing group. This group published hundreds of books each year for sale both in the B&N stores and throughout the market at large. Two acquisitions were made at that time, both initiated by Michael: first, Spark Notes and then, eventually, Sterling Publishing.
In 2005 Michael started a consulting business working with a wide range of clients in publishing, toys, media, manufacturing and more. With over 15 years of experiences the company continues to thrive in this ever changing world. Michael lives in New York City with his wife Eileen.
Sarah Elizabeth Hill
In 2018 Sarah Hill left the company she co-founded, Bookstr.com, a consumer, digital media company focused on readers to start Bobi Media. She famously grew the Bookstr audience from 0 to 3.5 million organic global social media followers and led the company’s charge to over six million organic average video views a month on platforms. There she secured content partnerships with the Big Five Publishers like HarperCollins.
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During this time Sarah worked on behalf of her Australian investors to secure more investment in the United States and to find acquisition candidates in the global media market.
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It was at Bookstr where Sarah interviewed over 100 authors about their fiction & non-fiction books in a regular Facebook Live show (Deepak Chopra, Tony Robbins, Bethany Mota, Neil deGrasse Tyson + more), and where she learned first-hand the value of media and influencers when it comes to selling products and building revenue. Simultaneously, she was the Online Anchor of Entertainment and Business segments on BOLD TV.
Sarah previously worked in media with clients including Nike, HBO, Chobani, Eloqua, Google Politics, and more with L.A.-based design agency, JESS3. In 2019 Sarah was the Digital Community Manager for Metlife Stadium’s Super Bowl. Before digital media, Sarah worked in News Production and Public Relations with the international news network, Al Jazeera English — where she first worked with a mass audience across global sectors.
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She has served on numerous non-profit boards, most currently, KR3TS, a dance company in East Harlem. Outside of work Sarah enjoys exploring New York City, traveling, working out, reading, and spending time with her dog, Hudson.
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Sarah grew up in Fort Worth, Texas. She received a B.A. in Professional Writing, graduating with Honors from The University of Oklahoma. In 2017 she was named Young Alumni of the Year by her College, The Gaylord College of Journalism and Mass Communication. In May 2023, she had the honor of being the Convocation Speaker for the 2023 graduating class.
Tom Hanks, Alan Alda, and part of the podcast team.
Even working when playing...
